No one can deny the charm of the good old hand-painted movie posters. Despite the sleek and polished effects of Adobe (or whatever software the designers use) on the latest movie posters, the appeal of the hand-painted movie posters is still there. Bright and vibrant colors, imperfect proportions of the features, imbalanced moustaches and gawky postured heroines all add up to this unavoidable charm of this genre of art. These kind of posters undoubtedly have a more rustic and desi feel about them. Especially the posters during the 50’s and 60’s were the best of their kinds.
But I’m not here to write about their artistic evaluation as much has been written about this already. Many have also argued that there is nothing creative about them. I don’t want to get into this debate and would rather talk about my way of perceiving this form of visual art. The 50s boasts of numerous classics like Pyaasa,Kagaaz ke Phool,Awara and Shri 420. And, whenever I recall the names of these movies I inevitably end up conjuring up an image of their posters. To me these posters are an intrinsic part of these movies’ identity.
Many consider it to be cheap and meant for the lower masses of the audience. I consider it to be refreshing than the maneuvered look of the present day movie posters. The old school posters involved the painter’s artistic implementation of the feel and look of the movie. In spite of their criticism of being low-class, they are rare classics these days. They are actually fun to look at.
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Ok, I'll cut the crap now.
Actually I brewed up this whole above-written s***, just
because I wanted to write about these inanely intense old movie posters from Pakistan
Below is the poster of the movie Dharti Sheran Di. This movie featured one of Pakistan's greatest movie stars, Sultan Rahi. He also happens to feature in Maula Jatt which according to many Pakistanis is the greatest action movie ever produced in Pakistan.
For the information of the larger mass, this is the poster of Jane Bond 009.

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